Recent demographic projections estimate that the United States will become a so-called “minority-majority” nation by the year 2045. Although increases in minority demographic representation may appear to signal a positive shift away from minority marginalization, such changes may prompt a White backlash and an increased identification of White individuals with White identity. In this study, I manipulated exposure to projections that describe a future minority majority United States demography and measured changes in White individuals’ self concepts. To do this, I measured a pre-manipulation score of White individuals’ endorsements of trait words, which were coded as relevant or irrelevant to White identity, as self-descriptive with a five-point Likert Scale and a post-manipulation score of White individuals’ endorsements of the same trait words as self descriptive with a me/ not me task. The results indicate that, overall, White participants in the minority condition tended to endorse White-ingroup words to a higher degree as a result of the manipulation. This effect was driven primarily by traits which were related to dominance. Secondary results failed to indicate that the manipulation resulted in lessened support for affirmative action policies. These results indicate support for the notion that group status threat results in changes in the self concept to be more consistent with ingroup identity.