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What's in a Name? The Corporate Branding of America's Schools Público Deposited

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https://scholar.colorado.edu/concern/defaults/x059c8296
Abstract
  • The Fifth Annual Report on Trends in Schoolhouse Commercialism, Year 2001-2002, finds numerous examples of the sale of naming rights to school property and events.
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Date Issued
  • 2002-01-01
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Última modificação
  • 2020-01-02
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Bg257g06z?file=thumbnail whatsInANameTheCorporateBrandingOfAmericasSchools.pdf 2020-01-02 Público Baixar