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Information Literacy Skills in the Workplace: Examining Early Career Advertising Professionals Público Deposited

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https://scholar.colorado.edu/concern/articles/z316q243x
Abstract
  • This study used content analysis to examine job postings from advertising agencies to find how often information literacy (IL) skills were seen in the job posts and how these skills manifest themselves. Five out of the six IL skills were seen in at least 41% of the job postings, however the skill of synthesizing information was rarely mentioned. It was also found evaluating data and using data software is performed by advertisers. This study concludes with asking librarians to introduce marketing students to more data and calls on librarians to consider the context in which IL skills are used.

Creator
Date Issued
  • 2017-01-01
Academic Affiliation
Journal Title
Journal Issue/Number
  • 2
Journal Volume
  • 22
File Extent
  • 111-134
Subject
Última modificación
  • 2021-11-08
Resource Type
Declaración de derechos
DOI
ISSN
  • 0896-3568
Language

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