Protesters attempt to broaden conflict by taking advantage of the news media's principle"if it bleeds it leads". Democratic leaders turn that rule back on the protesters. If there is no blood there is no story. All the democratic politicians have to do is disappear. There is no blood. And the protest is silenced. Globalizing media broadcasters and protesters lead with blood in the streets. Globalizing political leaders, on the other hand, can not lead with blood in the streets. Globalizing communication and political actors thus perform the interactive logic of globalization, playing out the mutually reinforcing incentives of globalization.
Beer, Francis A. and BOYNTON, G. ROBERT, "Leading with Blood in the Streets: Global Broadcasters, Protesters, and Democratic Leaders" (2004). Political Science Faculty Contributions. 23.
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