The Fifth Annual Report on Trends in Schoolhouse Commercialism, Year 2001-2002, finds numerous examples of the sale of naming rights to school property and events.
Resources related to this item
Molnar, A. (2002). What's in a Name? The Corporate Branding of America's Schools. Boulder, CO: National Education Policy Center. Retrieved [date] from https://scholar.colorado.edu/nepc/385
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