Document Type

Article

Publication Date

2-22-2019

Publication Title

Behavioral & Social Sciences Librarian

ISSN

1544-4546

First Page

1

Last Page

33

DOI

10.1080/01639269.2017.1536689

Abstract

Collection development analysis in academic libraries typically involves collection-centered and user-centered methods. These approaches focus on building collections that help students with their academic needs but may overlook resources that students need experience with when employed. To address this gap, the authors analyzed early-career advertising agency positions to identify a list of information resources that advertising agencies expect employees to use. This list was then compared against the library websites of 158 universities with advertising programs to see how sufficiently libraries are fulfilling these resource needs. The authors found that overall, university libraries only subscribe to a small number of resources used by advertising agencies.

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