Document Type

Article

Publication Date

Fall 2018

Publication Title

International Communication Research Journal (AEJMC)

ISSN

2153-9707

Volume

V0l.53

Issue

No.2

First Page

51

Last Page

73

Conference Name

AEJMC

Conference City

Washington, DC. USA

Abstract

The aim of this experimental study is two-fold: First, it seeks to find out what kind of news source is most believable in Africa between those generated by the West and those generated within the African continent. Second, it measures the levels of contagion within those news stories from two different continents. Using Zambian and Tanzanian online news sources, the study employs experiments to determine the acceptability of a news story, and its level of contagion. The main significance of this study is to examine NWICO and the McBride Commission’s arguments on the imbalance flow of information, and whether there is a difference in the level of contagion among Africans between the news emanating from the West, that barely has an effect on them, and that from within Africa with a proximity impact. Findings indicate that the 1978 debates are still relevant in today’s digital age when African media can create their own image and rebrand their images.

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