Graduate Thesis Or Dissertation
Pins, Portals and Purchases: Examining the Potential for Credibility Carryover Effects on Pintrest Public Deposited
https://scholar.colorado.edu/concern/graduate_thesis_or_dissertations/js956g337
- Abstract
- In 2012, America's third-largest social network was still entirely a startup. As one of the fastest-growing major websites in history, Pinterest.com has quickly established itself among the ranks of Facebook, Twitter and other social media behemoths. Pinterest's placement alongside increasingly visual web design and increasing e-commerce activity supports the possibility that emotion-laden visual stimuli may be one of the driving forces behind e-commerce through channels of visual persuasion, as proposed by Barry's Perception Theory. Research regarding the highly visual nature of credibility judgments supports this, showing that credibility assessments influence e-commerce spending. Through its extraordinary success, Pinterest posits itself as more than a case of a startup with good taste and good timing. Rather, it serves as a case study for why visual literacy (or visual intelligence) is becoming more important than ever in light of the increasingly visual (and emotionally influential) web.
- Creator
- Date Issued
- 2013
- Academic Affiliation
- Advisor
- Committee Member
- Degree Grantor
- Commencement Year
- Subject
- Last Modified
- 2019-11-18
- Resource Type
- Rights Statement
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Thumbnail | Title | Date Uploaded | Visibility | Actions |
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pinsPortalsAndPurchasesExaminingThePotentialForCredibil.pdf | 2019-11-18 | Public | Download |