Document Type

Article

Publication Date

1-2018

Publication Title

SAGE Research Methods Cases

ISBN

9781526438027

First Page

2

Last Page

13

DOI

http://dx.doi.org/10.4135/9781526438027

Abstract

Administering a survey online has a number of practical benefits including lower costs, reductions in paper use and data entry time, and a faster data collection time period. A significant challenge, however, entails creating and recruiting a relevant sample of respondents with specific characteristics when email lists are unavailable. In this case, we seek to encourage researcher conversation about relevant and effective recruitment strategies by describing the extensive pretesting process we undertook to develop our survey sampling and recruitment strategy for a study of wildfire mitigation behaviors in Western Colorado. Pretesting response rates varied from 3% to 30%, with the inclusion of a US$2 billion in the recruitment envelope yielding the highest response rate. The actual study subsequently used this approach and resulted in a 35% response rate.

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