Undergraduate Honors Thesis

 

Gender Ideology and Evaluations of a Male versus Female Target: Effects of Emphasizing versus Downplaying Gender Differences Public Deposited

https://scholar.colorado.edu/concern/undergraduate_honors_theses/n583xv32b
Abstract
  • Society offers mixed messages about whether we should emphasize versus downplay the differences between the genders. This study investigates two ideologies: gender blindness, the view that one should ignore gender categories and treat men and women as fundamentally the same, and gender awareness, the view that one should acknowledge and appreciate differences between the genders. This experiment replicates the finding from earlier research that angry female bosses are evaluated negatively compared to angry male bosses (Brescoll & Uhlmann, 2008), and manipulates gender ideology to examine its effect on this bias. This study shows divergent results, but ultimately suggests that gender awareness may be the best approach to eliminating workplace bias against a female. The article concludes by discussing gender differences in the broader context of contemporary social issues.
Creator
Date Awarded
  • 2013-04-10
Academic Affiliation
Advisor
Granting Institution
Subject
Last Modified
  • 2019-12-02
Resource Type
Rights Statement
Language

Relationships

In Collection:

Items