Undergraduate Honors Theses

Thesis Defended

Spring 2019

Document Type


Type of Thesis

Departmental Honors



First Advisor

Dr. Matthew Brown

Second Advisor

Dr. Mathieu Desan

Third Advisor

Dr. Kwame Holmes


Marijuana legalization has provided vast opportunities for economic advancement and job growth within a number of US states. However, despite these gains, many argue that the legal marijuana industry has left behind those most impacted by prohibition. This project seeks to explore relationship between the legal marijuana industry, gentrification and whiteness. Data for this project was collected through an examination of 60 marijuana related advertisements sourced within magazines around the Denver and Boulder metro areas, as well as interviews with 20 primarily White identifying marijuana consumers. Using Schulman’s (2012) definition of gentrification, this work seeks to further scholarly understandings of gentrification as a process that occurs not only within the physical make-up of space, but also within the ideological space of the mind.