The Advertising Network

Undergraduate Honors Thesis

Citations

Citeable URL: https://scholar.colorado.edu/concern/undergraduate_honors_theses/2801pg801

Abstract

Despite the fact that Facebook claims to promote "meaningful social interactions", the platform is built to meet the needs of advertisers, not the social needs of its users. Specifically, Facebook is conducive to the three main goals of advertising--gaining general exposure, gaining exposure within specific groups, and having the ability to create the groups themselves. This paper takes a historical look at advertising, in order to establish that these have traditionally been the goals, and then analyzes how the structure of Facebook is conducive to these goals.

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