Undergraduate Honors Theses

Thesis Defended

Spring 2018

Document Type

Thesis

Type of Thesis

Departmental Honors

Department

English

First Advisor

Mary Klages

Second Advisor

Jeremy Green

Third Advisor

Sigmund Byrd

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Abstract

Despite the fact that Facebook claims to promote "meaningful social interactions", the platform is built to meet the needs of advertisers, not the social needs of its users. Specifically, Facebook is conducive to the three main goals of advertising--gaining general exposure, gaining exposure within specific groups, and having the ability to create the groups themselves. This paper takes a historical look at advertising, in order to establish that these have traditionally been the goals, and then analyzes how the structure of Facebook is conducive to these goals.

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