Type of Thesis
This paper examines the impact of sponsoring longboard athletes participating in races has on sales of longboard wheels. Sales data is obtained from the company Venom, a longboard wheel manufacturer. I use two time series models, a distributed lag model and an ARDL model regression to examine if there is a post-race sales effect from Venom sponsored athletes participating in race events. I find no effect on sales from Venom riders participating in race events.
Schefrin, Benjamin, "The Wheel on the Road Keeps on Turning" (2017). Undergraduate Honors Theses. 1497.