Undergraduate Honors Theses

Title

The Wheel on the Road Keeps on Turning

Thesis Defended

Spring 2017

Document Type

Thesis

Type of Thesis

Departmental Honors

Department

Economics

First Advisor

Chrystie Burr

Second Advisor

Terra Mckinnish

Third Advisor

Martin Boileau

Fourth Advisor

Nicholas Reinholtz

Abstract

This paper examines the impact of sponsoring longboard athletes participating in races has on sales of longboard wheels. Sales data is obtained from the company Venom, a longboard wheel manufacturer. I use two time series models, a distributed lag model and an ARDL model regression to examine if there is a post-race sales effect from Venom sponsored athletes participating in race events. I find no effect on sales from Venom riders participating in race events.

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