Undergraduate Honors Theses
Thesis Defended
Spring 2017
Document Type
Thesis
Type of Thesis
Departmental Honors
Department
Economics
First Advisor
Chrystie Burr
Second Advisor
Terra Mckinnish
Third Advisor
Martin Boileau
Fourth Advisor
Nicholas Reinholtz
Abstract
This paper examines the impact of sponsoring longboard athletes participating in races has on sales of longboard wheels. Sales data is obtained from the company Venom, a longboard wheel manufacturer. I use two time series models, a distributed lag model and an ARDL model regression to examine if there is a post-race sales effect from Venom sponsored athletes participating in race events. I find no effect on sales from Venom riders participating in race events.
Recommended Citation
Schefrin, Benjamin, "The Wheel on the Road Keeps on Turning" (2017). Undergraduate Honors Theses. 1497.
https://scholar.colorado.edu/honr_theses/1497