Undergraduate Honors Theses

Thesis Defended

Spring 2017

Document Type


Type of Thesis

Departmental Honors



First Advisor

Chrystie Burr

Second Advisor

Terra Mckinnish

Third Advisor

Martin Boileau

Fourth Advisor

Nicholas Reinholtz


This paper examines the impact of sponsoring longboard athletes participating in races has on sales of longboard wheels. Sales data is obtained from the company Venom, a longboard wheel manufacturer. I use two time series models, a distributed lag model and an ARDL model regression to examine if there is a post-race sales effect from Venom sponsored athletes participating in race events. I find no effect on sales from Venom riders participating in race events.

Benjamin Schefrin Honors Thesis.pdf (421 kB)
PDF if the first one doesn't work