The Wheel on the Road Keeps on Turning
Type of Thesis
This paper examines the impact of sponsoring longboard athletes participating in races has on sales of longboard wheels. Sales data is obtained from the company Venom, a longboard wheel manufacturer. I use two time series models, a distributed lag model and an ARDL model regression to examine if there is a post-race sales effect from Venom sponsored athletes participating in race events. I find no effect on sales from Venom riders participating in race events.
Schefrin, Benjamin, "The Wheel on the Road Keeps on Turning" (2017). Undergraduate Honors Theses. 1497.