Document Type

Article

Publication Date

6-2017

Publication Title

Humanities

ISSN

2076-0787

Volume

6

Issue

2

DOI

http://dx.doi.org/10.3390/h6020036

Abstract

This article examines the crisis of capitalist seduction through the lens of online shopping platforms that raise funds for international assistance organizations and development celebrity advertising. Consumer-based giving has altered the commodity fetish into cliché, subsequently masking the capitalist produced crisis of endemic poverty and global inequality. Celebrity supported consumer-based giving and product advertising are used to illustrate the seductions of capitalism. This article argues that international assistance organizations are embedded in the substance and lifeblood of capitalisms’ dependence on inequality and poverty to generate profits/wealth. Consumer driven assistance remains a pervasive crisis hidden by seductive shopping platforms camouflaged as compassion.

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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