Date of Award

Spring 1-1-2013

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

English

First Advisor

Elisabeth Sheffield

Second Advisor

Marcia Douglas

Third Advisor

David Glimp

Abstract

This collection of short stories engages iconic brands in order to explore the space between consumer and product, individual and collective. By deploying both digressive logics as well as the rhetoric of advertising—which is used by, and is particular to each brand in question—this collection seeks to ask: what are advertisements really selling us? In these stories, the answer is caught up in the formations and complexities of consumer identity within the capitalistic landscape of 21st century America. The characters in this collection desire to feel like they belong, which for them means receiving acceptance from the collective. In their journey to belonging, the characters struggle to forget popular culture and the teachings of capitalism—which has them all convinced they can buy an identity of belonging—when they find themselves in absurd and surreal situations where those artifacts no longer apply.

Share

COinS