Date of Award

Spring 1-1-2012

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Museum and Field Studies

First Advisor

John P. Kociolek

Second Advisor

Kathleen Tinworth

Third Advisor

Stefanie Mollborn

Abstract

By understanding the satisfaction of its visitors, a museum can best serve its audience. By promoting its products and presenting a space that is appealing, and comfortable, a museum becomes a place where the public wants to visit and wants to participate. This project examines which institutional attributes most influence visitor satisfaction in museums by analyzing two large questionnaire data sets; one collected onsite at the Smithsonian Institution in Washington D.C. and one collected online from respondents in the United States.

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Appendix B

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