Date of Award
Master of Science (MS)
Museum and Field Studies
John P. Kociolek
By understanding the satisfaction of its visitors, a museum can best serve its audience. By promoting its products and presenting a space that is appealing, and comfortable, a museum becomes a place where the public wants to visit and wants to participate. This project examines which institutional attributes most influence visitor satisfaction in museums by analyzing two large questionnaire data sets; one collected onsite at the Smithsonian Institution in Washington D.C. and one collected online from respondents in the United States.
Asquith, Rachel Ann, "Elements of Visitor Experience that Affect Visitor Satisfaction in U.S. Museums" (2012). University of Colorado Museum of Natural History Graduate Theses & Dissertations. 1.