Undergraduate Honors Thesis


Prime Time’s Public Relations Powerplay: Elevating the University of Colorado Boulder with Deion Sanders’s Influence Public Deposited

  • My research seeks to uncover how Deion Sanders’s leadership as a head football coach can have a long-lasting impact on the University of Colorado. I delve into the multifaceted dimensions of his influence and explore the academic and cultural shifts that have occurred under his guidance. Through this exploration, we will understand how Sanders’s dedication and vision have shaped a university, igniting a renewed sense of pride, aspiration, and unity within CU Boulder’s community. More importantly, we will see how CU Boulder can leverage Sanders’s athletic impact on the school’s overall academic success. Obtaining insight into Deion Sanders’s high-profile publicity and strong media presence is essential for comprehending his influence on campus culture and community engagement at the University of Colorado and, consequently, his role in shaping academic excellence. Through a comprehensive analysis of Sanders’s brand attributes, this thesis provides strategic integration of key components from his brand into the University of Colorado’s public relations framework.

Date Awarded
  • 2024-04-05
Academic Affiliation
Committee Member
Granting Institution
Last Modified
  • 2024-04-13
  • Boulder
Resource Type
Rights Statement


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