Undergraduate Honors Thesis


Corporate Social Advocacy in 2020: A Call to the Black Lives Matter Movement Public Deposited

Corporate Social Advocacy Best Practices: Addressing the Black Lives Matter Movement

  • For my undergraduate honors thesis, I studied how major corporations have  implemented the Black Lives Matter (BLM) movement into its corporate social  advocacy (CSA) efforts after the murder of George Floyd in 2020. In efforts to “do the right thing,” CSA has become a crucial aspect of many businesses’ public relations tactics to appear “woke,” or socially aware. However, these efforts are often a series of performative activism, with no established initiatives for social change beyond vocalized support. Findings from my conducted case studies on various CSA efforts have served as the rationale in determining the best practices for brands and PR professionals to use  when addressing racial injustices from a place of authenticity– both in and outside  the office. This best practices guide is the creative manifestation of my research and case  studies methodologies, analyzing real world CSA strategies, public perceptions, and  outcomes to craft results-driven, equitable CSA approaches and recommendations. As a public relations student soon to enter the professional world, I feel personally  obligated to do the right thing and learn how to properly advocate for social  movements and ethical business practices, especially when both justice and  reputations are on the line.  

Date Awarded
  • 2022-04-05
Academic Affiliation
Committee Member
Granting Institution
Last Modified
  • 2022-08-01
Resource Type
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