Graduate Thesis Or Dissertation


The Profitability of Our Survival Tactics: The Commodification of African American Women’s Online Communities Public Deposited
  • This dissertation explores how African American women's online communities intersect with 21st-century modes of capitalism. Its primary purpose is to further the disciplinary gap between digital data and social media studies and Black feminist studies. It compares how previous racial capitalistic campaigns dehumanized African American women and used their physical for profit in the slave economy to surveillance capitalism of the 21-century that uses critical aspects of the humanity of African American women, such as essence, agency, and livelihoods to procure profit in the data-driven economy. This project draws parallels between the similarities of surveillance capitalism and racial capitalism. It argues that through nuances of the digital world, such as surveillance capitalism, social media, and influencers, the exploitation of African American women in the 21st century is hidden underneath the allure of convivence, fame, entertainment, and financial gain.

Date Issued
  • 2023-06-04
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Last Modified
  • 2024-01-08
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