Graduate Thesis Or Dissertation

 

Measuring Effective Highlight Colors In Color-Coded Scatterplots Public Deposited

https://scholar.colorado.edu/concern/graduate_thesis_or_dissertations/cv43nx66w
Abstract
  • Visualization designers commonly use multiple visual channels to draw a user’s attention to important information in a visualization. Color is a frequently used channel to highlight important data points. However, recent work shows guidelines for selecting colors to highlight data are based on heuristic design intuitions and offer little insight into effective highlight colors for color-coded visualizations. I present a crowdsourced study measuring the effects of highlight color in color-coded scatterplots. My findings indicate shortcomings in conventional approaches to selecting highlight colors. Empirical measures derived from the study results provide data-driven recommendations for effective highlight colors through preference scores and predictive models.

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  • 2019-11-21
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  • 2021-03-04
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