Graduate Thesis Or Dissertation

 

Elements of Visitor Experience that Affect Visitor Satisfaction in U.S. Museums Public Deposited

https://scholar.colorado.edu/concern/graduate_thesis_or_dissertations/1z40kt254
Abstract
  • By understanding the satisfaction of its visitors, a museum can best serve its audience. By promoting its products and presenting a space that is appealing, and comfortable, a museum becomes a place where the public wants to visit and wants to participate. This project examines which institutional attributes most influence visitor satisfaction in museums by analyzing two large questionnaire data sets; one collected onsite at the Smithsonian Institution in Washington D.C. and one collected online from respondents in the United States.
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  • 2012
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  • 2019-11-18
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