Bruce Mutsvairo (Ed.), The Palgrave Handbook of Media and Communication Research in Africa

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Citeable URL: https://scholar.colorado.edu/concern/defaults/w66344545

Abstract

To many scholars around the world, African media and communication research is either a terra incognita or an amalgamation of Western thought. The theories that underpin media and communication research in Africa are deeply rooted in the frameworks of Western thought. And it is through these lenses that African scholars execute and operationalize Communication Research in Africa. This book, therefore, provides new approaches for undertaking media and communication scholarship in the postcolonial era. It highlights a number of approaches adopted to navigate and interrogate issues that Western theoretical frameworks are incapable of answering. It further suggests new frontiers for rethinking media and communication research in Africa while providing empirical evidence as to why some of the methods conceptualized in the West will not work in African scenarios. The result is a thorough appraisal of crucial issues of controversy about the fluidity of the media and its identity in Africa.

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