Other Scholarly Content


Click: The Twelfth Annual Report on Schoolhouse Commercialism Trends: 2008-2009 Public Deposited

Downloadable Content

Download PDF
  • As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising environment has been brought closer to reality through the exploitation of digital venues such as video games, social networking websites, and cell phones. This year‘s report considers how marketing and advertising subtly help shape children‘s socialization into values associated with commercialism. Although commercialism isn‘t explicitly included as part of the curriculum, it is taught subtly in school environments that include marketing and advertising. As marketing messages promote particular products, they simultaneously promote values that validate and support commercialism.
Date Issued
  • 2009-10-06
Academic Affiliation
Last Modified
  • 2020-01-02
Resource Type
Rights Statement


In Collection: