Fast Casual Marketing Strategies

Book Chapter

Citations

Citeable URL: https://scholar.colorado.edu/concern/book_chapters/q524jq31x

Abstract

Business students often have limited or no access to library subscription resources postgraduation. This one-shot instruction session is designed to help shift students away from reliance on subscription resources to freely available sources. This activity introduces students to freely available information sources and asks them to consider how this information could be used in their future workplace to target a particular demographic in a given location.

Creator

Academic Affiliation