Article

Abstract

• This study used content analysis to examine job postings from advertising agencies to find how often information literacy (IL) skills were seen in the job posts and how these skills manifest themselves. Five out of the six IL skills were seen in at least 41% of the job postings, however the skill of synthesizing information was rarely mentioned. It was also found evaluating data and using data software is performed by advertisers. This study concludes with asking librarians to introduce marketing students to more data and calls on librarians to consider the context in which IL skills are used.

Creator

• Gilbert, Stacy R

Date Issued

• 2017-01-01

Academic Affiliation

• University Libraries/Texas A&M University

Journal Title

• Journal of Business & Finance Librarianship

Journal Issue/Number

• 2

Journal Volume

• 22

File Extent

• 111-134

Subject

• marketing jobs
• research skills
• Business librarians
• information literacy
• marketing education

Last Modified

• 2021-11-08

Resource Type

• Preprint

Rights Statement

• In Copyright

DOI

•  http://dx.doi.org/10.1080/08963568.2016.1258938

ISSN

• 0896-3568

Language

• English [eng]

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