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Comparing Advertising Agencies’ Resources to Academic Libraries’ Collections Public Deposited

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https://scholar.colorado.edu/concern/articles/v692t6880
Abstract
  • Collection development analysis in academic libraries typically involves collection-centered and user-centered methods. These approaches focus on building collections that help students with their academic needs but may overlook resources that students need experience with when employed. To address this gap, the authors analyzed early-career advertising agency positions to identify a list of information resources that advertising agencies expect employees to use. This list was then compared against the library websites of 158 universities with advertising programs to see how sufficiently libraries are fulfilling these resource needs. The authors found that overall, university libraries only subscribe to a small number of resources used by advertising agencies.
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Date Issued
  • 2019-02-22
Academic Affiliation
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File Extent
  • 1-33
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Last Modified
  • 2019-12-06
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DOI
  • 10.1080/01639269.2017.1536689
ISSN
  • 1544-4546
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