Article

Abstract

• This experimental study examined whether stories presented on Facebook that appeared to be from a news organization were rated as higher in perceived credibility than stories that appeared to be from a non-news organization.  One-hundred-and-seven participants took part in the online study.  One group saw stories that appeared to be from a news organization and another group saw the same stories that appeared to be from a non-news organization.  Both groups rated the stories the same in terms of perceived credibility.  The study also found that the higher the participants rated the stories in terms of perceived credibility, the higher they rated the organization’s perceived credibility. These findings point to potential implications for traditional journalistic outlets regarding their ability to be seen as credible, reliable online news sources – particularly through a social media platform like Facebook.

Creator

• St. John, Burton, III
• Johnson, Kirsten A.

Academic Affiliation

• Advertising, Public Relations and Media Design

Journal Title

• Journalism Practice

Journal Issue/Number

• 6

Journal Volume

• 14

Subject

• Facebook
• credibility
• online news
• public relations

Last Modified

• 2020-11-23

Resource Type

• Postprint

Rights Statement

• In Copyright

DOI

•  https://dx.doi.org/10.1080/17512786.2019.1637272

ISSN

• 1751-2786

Language

• English [eng]

Relationships

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