Document Type

Article

Publication Date

2017

Publication Title

Journal of Business & Finance Librarianship

ISSN

0896-3568

Volume

22

Issue

2

First Page

111

Last Page

134

DOI

http://dx.doi.org/10.1080/08963568.2016.1258938

Abstract

This study used content analysis to examine job postings from advertising agencies to find how often information literacy (IL) skills were seen in the job posts and how these skills manifest themselves. Five out of the six IL skills were seen in at least 41% of the job postings, however the skill of synthesizing information was rarely mentioned. It was also found evaluating data and using data software is performed by advertisers. This study concludes with asking librarians to introduce marketing students to more data and calls on librarians to consider the context in which IL skills are used.