Document Type

Article

Publication Date

2011

Publication Title

Reference and User Services Quarterly

Volume

51

Issue

1

First Page

60

Last Page

69

DOI

10.5860/rusq.51n1.60

Abstract

This study employs the case study approach to examine a QR code pilot implemented at the University of Colorado at Boulder (CUB) Libraries in Fall 2010 using Microsoft Tag. Through observations and experiences gathered during the pilot, the study seeks to identify effective implementation strategies while also revealing benefits and challenges to be considered when managing similar QR code projects in academic library settings. The findings support continued investigation of QR codes to respond to the growing mobile device trends among college students and as a means to bridge virtual and physical library services, resources, and tools. Through the CUB pilot description, interested librarians will gain perspectives on implementation, benefits, and challenges, which will prove useful in pursuing similar projects.

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