Date of Award

Spring 1-1-2015

Document Type

Thesis

Degree Name

Master of Arts (MA)

First Advisor

Paul S. Voakes

Second Advisor

Shu-Ling Chen Berggreen

Third Advisor

Mark Winokur

Abstract

This study examines the appeal and success of digital gaming. It notes the past and present studies emphasizing the negative aspects of digital gaming; however, it counters those arguments with findings of research supporting the positive outcomes enjoyed by many gamers, as well as the benefits of harnessing its engaging components, one of which being a heightened flow state. Secondly, it explores the more recent gamification trend by understanding the successful gaming components utilized by this application and how they may be applied to engage a large user-audience, eventually highlighting the need to incorporate gamification into online, mobile platforms geared towards Millennials. It is suggested by the literature that gamification may serve to benefit Millennial learners. Future research is proposed to measure the Millennial learners’ preferences for gamified education in higher learning and the efficacy for academic success of such educational applications.

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