Undergraduate Honors Thesis
The Mere Exposure Effect and Classical Conditioning Public Deposited
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https://scholar.colorado.edu/concern/undergraduate_honors_theses/hq37vp052
- Abstract
- This study investigated Zajonc’s hypothesized link between the mere exposure effect and classical conditioning. In the first part of the experiment, participants were presented a photograph of a person. Each photograph was followed by a presentation of an emotionally positive image, a neutral image, a negative image, or a blank screen. Then, participants were asked to rate the faces presented the first part of the experiment, as well as some novel portraits, on a 6-point Likert scale. Faces that had been presented previously differed significantly from faces not previously seen. However, only faces in the 20 Repetitions + Positive Image condition were rated significantly higher than faces in the new condition. These results suggest some support for Zajonc’s hypothesis because only the strongest positive associations led to a mere exposure effect, but this conclusion must be considered carefully given the mixed statistical support.
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- 2015-01-01
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- 2019-12-02
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theMereExposureEffectAndClassicalConditioning.pdf | 2019-11-19 | Public | Download |