Undergraduate Honors Thesis

 

Entry and Competition in the U.S. Brewpub Industry during 2002 - 2011 Public Deposited

https://scholar.colorado.edu/concern/undergraduate_honors_theses/xk81jk91s
Abstract
  • This study examines product differentiation and market structure in the U.S. brewpub industry. Brewery restaurants are characterized by whether they are singleestablishment or multiple-establishment restaurants. In particular, I investigate how entry behaviors of firms are affected by the existence of opposite type of brewpub in a market. I use data from oligopoly brewpub markets across the United States during 2002 and 2011. The analysis uses a cross sectional data in a discrete dependent variable econometric model to predict the profitability of a market. The results indicate that the existence of one opposite type of firm in a market makes a market unattractive for a new firm, and these effects are diminished when there are two or three opposite of firms present in a market. Finally, the effects of demand characteristics, such as population size, can be large enough to outweigh the effects of differentiation between firms.
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Date Awarded
  • 2013-04-08
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Last Modified
  • 2019-12-02
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