Undergraduate Honors Thesis

 

The Wheel on the Road Keeps on Turning Public Deposited

https://scholar.colorado.edu/concern/undergraduate_honors_theses/kw52j854w
Abstract
  • This paper examines the impact of sponsoring longboard athletes participating in races has on sales of longboard wheels. Sales data is obtained from the company Venom, a longboard wheel manufacturer. I use two time series models, a distributed lag model and an ARDL model regression to examine if there is a post-race sales effect from Venom sponsored athletes participating in race events. I find no effect on sales from Venom riders participating in race events.
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Date Awarded
  • 2017-01-01
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Last Modified
  • 2019-12-02
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