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One Icon, Two Audiences: How the Denver Art Museum Used Their New Building to Both Brand The City and Bolster Civic Pride Public Deposited

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https://scholar.colorado.edu/concern/articles/bk128b701
Abstract
  • Iconic architecture can draw global attention while simultaneously speaking to local audiences. In 2006, the Denver Art Museum opened an iconic new wing that help brand the city as a cultural city for both external and internal audiences. Based on analysis of interviews with stakeholders and archival documents, this paper demonstrates that the Hamilton Building project was used both to brand the city for potential tourists and to engender civic pride in Denver residents. This research provides a complex understanding of what roles iconic architecture plays in a city.
Creator
Date Issued
  • 2017-11-21
Academic Affiliation
Journal Title
Journal Issue/Number
  • 2
Journal Volume
  • 23
File Extent
  • 193-205
Last Modified
  • 2019-12-06
Resource Type
Rights Statement
DOI
ISSN
  • 1357-4809
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