Date of Award

Spring 1-1-2015

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Lisa Flores

Second Advisor

Peter Simonson

Third Advisor

Karen L. Ashcraft

Abstract

This MA thesis looks at the ways in which food justice activists, particularly farmworker justice advocates, organize by analyzing their rhetorical practices that build and sustain a movement for fair food. Specifically, I analyze Denver Fair Food, an organization that works in solidarity with the Coalition of Immokalee Workers, a coalition of tomato farmworkers based in Immokalee, Florida. Denver Fair Food organizers work to grow a food movement that connects the racial and class-based injustices present in the tomato fields of Immokalee and advocate in favor of rights and protections for farmworkers. My project seeks to highlight the ways in which Denver Fair Food organizes for farmworker justice by building solidarity networks and by using invitational protest, performance activism, and performative strategies to resocialize and rehumanize the food chain.